My name is Yvette Gonzalez and I am a Social Impact & Community Relations professional who thrives on bringing value and results to corporations, foundations, governments, and donors. I specialize in Education, Environment, and Employee and Community Engagement initiatives.
My particular expertise is with the development and implementation of community relations strategy while simultaneously leveraging media and technology to meet marketing, public relations, and branding goals of respective clients. What sets me apart is my dynamic enthusiasm and passion for making an impact in the communities, states, and countries my clients serve while building business and brand value.
On my off-time you will find me hiking or running, traveling, mentoring underrepresented high school and college students, or spending quality time with family and friends.
Vice President, Community & Employee Engagement
City National Bank
Maximize national exposure for the banks community investments, including charitable and corporate contributions. Manage and expand enterprise awareness of the annual Workplace Giving Campaign, Volunteer Program, Dollars for Doers, Reading is The way Up, RBC Global Citizen Awards, and Financial Literacy Program. Track, monitor, measure, and communicate impact associated with community involvement programs. Maintain proactive commitment to the Community Reinvestment Act (CRA) and Affirmative Action.
Principal Consultant, International Philanthropy
Power of Education Consulting, Inc.
Consult with corporations and foundations looking to build and brand their community efforts. My mission on every project was to produce quantifiable results which can lead to sustainable and measurable impact on philanthropic and community investments.
2012 - 2016
Education Investment Manager
Corporate Communications & Philanthropy
Developed and executed strategy for corporate philanthropy education programs. Programs include Edison Scholars, Edison's internal scholarship program, scholarship grant making, and in-kind/product donation program including Computers for the Community Program. Managed and developed interns from South Central Los Angeles. Built relationships with community thought leaders and internal stake holders to make appropriate grant recommendations. Creatively implemented community outreach and Marketing/PR strategy for philanthropic initiatives. Partnered with various Corporate Communication groups to execute philanthropy communication plans and protect brand image. Collaborated with HR’s University and Campus Relations to bridge scholars to intern as STEM professionals.
Employee Engagement Manager
Corporate Communications & Philanthropy
Managed Employee Engagement Programs. Programs include workplace giving campaign, disaster relief, volunteerism, dollars for doers, matching gift, and fundraising initiatives for 20K+ employees. Developed and implemented project plans and budget analysis. Managed over 220 Employee Giving Representatives who oversaw employee programs in their prospective business units. Conducted a 1M+ quarterly reconciliation process and partnered with CFO and senior executives to efficiently execute high profile disaster/crises events. Media Trained.
Human Resource Sr. Analyst
Southern California Edison
Began SCE career in the HR/Talent Management group. Lead a team of coordinators on new hire processing, new hire orientation, background checks, drug screenings, and recruiting cycle. Conducted a wide range of HR duties including ethics investigation, union grievances, testing new applicants, and performance assessments. During HR tenure, worked with various Talent Management subgroups, such as Staffing and Recruitment, Corporate Testing, Learning & Development, Diversity & Inclusion, and Labor Relations
Bachelors of Science
California State University, Dominguez Hills
Business Administration: Management & Human Resources
Women's Soccer, Track, and Cross Country Student Athlete
Corporate Philanthropy Strategy
Branding & Public Relations
Community & Employee Engagement
Bilingual - English & Spanish
According to Programme for International Student Assessment (PISA) which measures reading ability, math and science literacy and other key skills among 15-year-olds in developed and developing countries, placed the U.S. at an unimpressive 38th out of 71 countries in math and 24th in science in 2015. This leads me to wholeheartedly advocate for students wishing to pursue higher education along with educating corporations, foundations, and government on their responsibility in providing necessary funding. It takes a community comprising of care takers, mentors, K-12 schools, colleges, local and federal governments, corporations, and non-profits to give every child the education they deserve.
The world is well aware of the detrimental effects of global warming. The good news is more corporations and foundations are adopting environmental initiatives in their overall funding strategy. I believe it is critical to continue this work and to support clients on building impactful environmental strategies to protect our planet while building business value. We have seen the devastation of natural disasters such as fires, rising oceans, floods, and hurricanes across nations. This is why it is ever so urgent to work on environmental initiatives. It will take every person and corporation to contribute and to take responsibility for their actions in order to make great strides in protecting our environment.
COMMUNITY & EMPLOYEE ENGAGEMENT
In order to create awareness and engagement around philanthropic initiatives within an organization and/or in the community, energizing employee and community engagement are a must. I thrive on bringing that energy and creativity to volunteer and fundraising programs while being sensitive to cultures and customs. I've come to believe when a philanthropy professional shows genuine interest on initiatives at hand, listens for what the community and employees are asking for, and adds a twist of fun and creativity, engagement comes naturally.